Idaho® Potato Lovers Recipe Challenge

1.Contest Overview

The Idaho Potato Commission (IPC), in partnership with Lawry’s®, invites consumers to showcase their culinary creativity in the Idaho® Potato Lovers Recipe Challenge!

Participants are encouraged to create an original recipe featuring genuine Idaho® potatoes and Lawry’s® Seasoned Salt or Lawry’s® Garlic Salt, submit their recipe and photography to IdahoPotato.com/plm2027 and share their creation on social media for a chance to win one of 50 grand prizes of $500 each!

All eligible entries will be reviewed by the Idaho Potato Commission.

2.Eligibility

• Open to legal residents of the 50 United States and Washington, D.C., age 18 or older at the time of entry.
• Participants must submit an original recipe created by the entrant.
• Limit one entry per household.
• Employees, officers, directors, and immediate family members of the sponsoring organizations and their affiliated agencies are not eligible.
• No purchase necessary to enter or win.

3.Required Recipe Ingredients

Each recipe must feature both of the following:

• Genuine Idaho® potatoes: Fresh Idaho® potatoes must be a primary ingredient in the submitted recipe.
• Lawry’s® Seasoning: Recipe must incorporate Lawry’s® Seasoned Salt or Lawry’s® Garlic Salt.

Additional ingredients may be included at the entrant’s discretion.

4.Proof of Product

Entrants using purchased products must upload a clear photograph of proof of purchase showing the required products.

Acceptable documentation may include:

• A store receipt identifying the purchased products, accompanied by a photograph of the product packaging if necessary.
• A digital or online grocery receipt identifying the products.

Receipts should have personal payment information obscured.

Products Already in the Household: Participants may use qualifying Idaho® potatoes and Lawry’s® Seasoned Salt or Garlic Salt already in their household. In lieu of a purchase receipt, participants must upload a clear photograph showing both qualifying products, including identifiable packaging or labels, as proof of product use.

5.Recipe Submission Requirements

Each entrant must submit their recipe through the official contest entry form at IdahoPotato.com.

Required recipe information:

• Original recipe title.
• Complete ingredient list, including measurements and quantities.
• Identification of the Idaho® potatoes and Lawry’s® seasoning used.
• Step-by-step preparation and cooking instructions.
• Preparation time, cooking time, and total time.
• Number of servings or yield.
• Any special cooking tips or preparation notes, if applicable.

Recipes must be original and may not infringe upon another party’s intellectual property rights.

6.Photography Requirements

Entrants must upload photographs of their completed recipe.

• Minimum of one photograph of the finished dish.
• Maximum of three photographs per entry.
• Preferred submission: one vertical photograph and two horizontal photographs.
• Images should be clear, well-lit, and showcase the finished recipe.
• Accepted file formats: JPG, JPEG, or PNG.
• Images must be original photographs taken by the entrant or submitted with appropriate permission.
• Photos must not contain third-party watermarks or copyrighted materials without authorization.

Submitted photographs may be considered for publication on IdahoPotato.com and for promotional use, subject to the content permissions outlined in the final Official Rules.

7.Required Social Media Participation

In addition to submitting their recipe through IdahoPotato.com, entrants must share their finished recipe on at least one eligible social media platform.

Eligible platforms:

• Facebook
• TikTok
• Pinterest

Social media posts must:

• Feature a photograph or video of the completed recipe.
• Include both required hashtags: #idahopotatoes and #lawrys.
• Identify the creation as a contest entry using the disclosure #PLM2027.
• Be publicly accessible for verification during the judging period.

Entrants must provide the following on the contest entry form:

• Social media platform(s) used.
• Social media username/handle for each platform.
• Direct URL linking to the qualifying social media post, if possible.

Entries without a verifiable qualifying social media post may be deemed ineligible. This promotion is not sponsored, endorsed, administered by, or associated with the participating social media platforms.